The first fleet with real-time container tracking device

Hapag-Lloyd will be the first mover to equip its entire container fleet with real-time tracking IoT devices.

Hapag-Lloyd will equip its entire container fleet with real-time tracking devices.


The company has successfully introduced real-time monitoring for its reefer container fleet in 2019. Hence, with the IoT product Hapag-Lloyd LIVE, the company will start to install newly developed devices in all standard containers of its 3 million TEU fleet. Note that, the development will become available for customers of its standard containers during 2023.

“Going forward, we will be able to provide all our customers with real-time track and trace data, giving them full visibility of any container movement worldwide. We will be able to detect delays earlier, inform impacted customers automatically and initiate counteractions at an early stage. We firmly believe that our real-time tracking approach will not only be beneficial for our customers but be a game changer for the entire container shipping industry”,

Maximilian Rothkopf, COO of Hapag-Lloyd.

The devices will be able to transmit data on a real-time basis from each container. This makes the supply chain more transparent and efficient. Moreover, they can supply location data based on GPS, measure temperature, and monitor any sudden shocks to the container. In the future, additional sensors could be added through Bluetooth.

To ensure safety for crews, cargo, and vessels, the device’s design and certification follow the ATEX Zone 2 explosion proof standard. Furthermore, the company will continue to work together with key customers. Thus, develop and expand the product and its features based on their feedback.

Additionally, the container tracking device integrates the latest energy harvesting technology and low-power consumption techniques. Hence, ensuring ultra-long lifetimes with high-frequency data sending.

The container fleet will be equipped with devices both from established TradeTech partner Nexxiot AG starting this summer as well as with devices from ORBCOMM, a global leader in Internet-of-Things solutions, starting later this year.

It is our vision to build the world’s smartest container fleet… Working with the most advanced companies for global-scale IoT applications will help us to equip our container fleet as fast as possible.”  

Olaf Habert, Director Container Applications at Hapag-Lloyd.

Source: Hapag-Lloyd

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